Sendy – Your Best Bet for Email Marketing

Posted July 10th, 2021 in Email Marketing. Tagged: amazon, bulk mail.

In the ever changing times like today, the growth of a business can happen only if there’s a robust online presence. Pushing off thousands of emails or newsletters to keep your audience engrossed is a solid way to retain your prospective consumers. But crafting emails manually over and over again can be a very tedious task, which is why a dedicated application for generating automated newsletters is the need of the hour.

This is where Sendy steps up to the pedestal. The tool is a one-stop shop for all your email marketing requirements, and it’s quite handy in both, developing reports and managing client accounts. Sendy can be linked to numerous third-party apps to increase your reach, and the tool also gives you absolute control, which means that you get to set up rules for when a scheduled campaign picks up pace or when an auto-responder is sent.

Through this post, allow us to familiarize you with some of the best aspects about Sendy.

Sendy – The most efficient email marketer

Sendy is a quite capable tool that’s also pretty cost effective. It lets you push off around 10,000 mails for just $1! As if that wasn’t enough, you also get the option to send off multi-threaded emails by integrating the tool with Amazon SES.

Sendy visualizes all the content from a particular campaign very smartly by way of charts and diagrams. But the key highlight of the tool is marketing automation, which it achieves by helping you initiate drip campaigns that are automatically shot off to your clients at the scheduled time. It’s a pretty decent application for when it comes to complaint and subscriber handling too.

Sendy has numerous tricks up its sleeves which give it an edge over the other automated email marketing tools, some of which are listed below:

Unique client database management: In case you’re looking to handle multiple products or services, Sendy helps you group them, which makes it easier to manage client activities.
List segmentation: Studies have shown that pushing off emails to certain targeted segments can not only increase engagement, but also boost revenue. Sendy enables you to create segments for a particular list and also allows you to set certain restrictions or conditions if you want to.
Subscriber management: It lets you perform a thorough action on the entire data. You get to mass delete or import subscribers, custom fields, as well as options.
Neat management: If you have a bunch of unconfirmed email addresses which are irrelevant or have certain prospects who no longer engage with your emails, Sendy helps you remove them all with the click of a button.

Sendy is pretty nifty when tackling third-party applications. It also has a dedicated two-factor authentication process and has numerous GDPR features for you to play with.

How does it work?

To have Sendy up and running, some manual work has to be put in at the start. Following are some steps that you need to take:

You need to head over to the official website and hit ‘get your copy’. Next you need to fill in some details like your name, email id and the name of your domain, before making the payment. Once registered, you’ll receive an email from Sendy with a few necessary details which will be used a little later.
Next you’ll need to login to your PHP based web hosting service and create a database (this will be used by Sendy to store email subscriber lists, campaigns, and other statistics). You’ll also need to create a user for the database and assign the necessary permissions to that account so that it can use Sendy as needed.
At this point, you should go back to the same email that you received from Sendy after signup. In there, you’ll find with a link to download the application as well as your unique license key for the software. Click on the download link in the email to save as a zip file on your device.
Next, upload the Sendy zipped folder to your web hosting service’s File Manager and extract it. This will create a new folder named Sendy and extract all the files in it. Post the extraction, you need to make sure you move all the files from the Sendy folder to the Root directory.
Next, make the necessary changes to your website’s configuration file to reflect the recent changes you’ve made, and this should complete the installation of Sendy on your web hosting service.
Next, you have to launch a browser and launch Sendy’s website. You’ll be asked to fill in details like the license key, your name, the name of your company, etc. Fill in the details and hit “Install Now” to kick-start working with Sendy.
Now you can either go directly to the Sendy drawer or interlink Sendy with Amazon SES, for which you have to create an AWS account by filling in some information before selecting a paid plan for your organization.
After doing all of this, you’ll gain access to your Sendy dashboard where you will be able to see the options to view your latest campaign and subscriber charts, access the housekeeping feature which takes care of the irrelevant leads and information, analyze reports or check blacklisted emails and domains, and do a lot more. Plus, there will be a ton of options using which you will be able to customize your campaigns and send out bulk emails to your subscriber list.

Evaluating Sendy

Although Sendy is quite an advanced and sophisticated tool, it has certain downsides to its name as well. Below listed are a few pros and cons that we found upon having tested the software:

Pros

Sendy is a very easy to use tool and has all the features necessary for conducting a full-fledged email marketing campaign.
The tool supports all Amazon SES regions and works pretty well with many third-party apps.
It is extremely affordable.
It’s is simply a plug-and-play application.

Cons

The initial setup is quite time taking and can be very confusing for someone who is new to this.
All the activities of the auto-responders cannot be tracked and sending pre-written messages every time can be a hassle.
No template or API support offered.

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Final verdict

For the price at which Sendy is offered, it’s one of the most bang-for-your-buck software in the market. The tool is quite easy to get the hang of after setup, and comes with tons of features. It provides you with Google analytics support and you get the option to use multi-threaded emails which are pushed off quite quickly.

According to us, Sendy is ideal for someone who is looking to get their work cut out without having to incur a huge expenditure on promotion. It’s quite a viable option for businesses that push off a newsletter weekly or bi-weekly, and don’t require detailed automation on how the audience has engaged with the content.

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